The Drum Awards Out of Home Finalists

We are delighted to be finalists in two categories at The Drum Out of Home Awards 2022: International/Global Campaign with december19 for GWI and Best Use of Context with Medialab for National Trust.

The awards celebrate the power of out of home media and excellence across the sector

GWI ‘Who Cares?’  was a highly provocative, contextual campaign spanning London, NY, Australia and Singapore. GWI smashed its KPIs and went from a brand struggling to get their foot in the door to category growth leaders. 

National Trust #blossomwatch produced thousands of user generated blossom images creating an OoH contextual ‘living blossom map’ and thanking those who shared in prominent sites where they live, creating a personal reward for engaging with National Trust. The campaign uplifted hard to shift brand metrics.  

It is very exciting to see our expertise, creativity and collaboration recognised at this level.

Congratulations to our clients, partners and agencies, and to our team and colleagues who worked on the campaigns.  

Good luck to everyone on awards night, December 6th!