MoneyWeek: Buy Bling

Our co-founder Aidan Neill speaks to Dr Matthew Partridge at MoneyWeek on the potential of the luxury market and how you can harness it as it grows.

The luxury goods industry continues to thrive, defying economic challenges and capturing the attention of investors worldwide. As the market continues to grow and evolve, it is essential that we utilise the expert understanding Mediabridge has of the audience to harness the full potential of the luxury market. According to recent reports, the value of the personal luxury goods market has nearly tripled since 2002.

Speaking to Dr Matthew Partridge at MoneyWeek, our co-founder Aidan Neill points out that the consistent growth in the number of wealthy people and the wealth of individuals has played a significant role in the luxury sector’s continuous growth. With the number of millionaires projected to reach 87 million by 2026, the demand for luxury goods remains strong.

The boom in the luxury goods sector has been driven not only by the super-rich but also by the middle and upper-middle classes, especially in emerging economies like China, India, and Brazil. Luxury brands have responded by blending European and local styles to cater to the preferences of these markets and align with diverse cultural norms and trends.

The luxury market now presents compelling long-term prospects for brands, investors and marketers that are underpinned by a rapidly expanding global middle class, the digitization of luxury, and the rising interest of younger consumers in luxury products.

Read the article from MoneyWeek below to learn more about how you can harness the potential of the luxury market in your own growth.